I my own words, cool factor is the tangible look and a feel of a product that just makes you say, “now that is cool”. Apple Computer has been working cool factor into their product design for years. Chrysler is another example of a company that has been recently incorporating cool factor into most of the car designs. Of course, there are practically and endless amount of companies using or trying to use cool factor in their product design.
If you talk to a marketing executive from a company that actively incorporates cool factor into their product design, her or she will probably take credit for their products look and feel. In reality, marketing might request a product with cool factor in their marketing plans, but the actual cool factor you can see and touch comes from product industrial designers.
The product industrial designers at Vuzix have definitely designed a Video Eyewear product with cool factor. The picture below shows their latest iWear Wrap 920AV consumer Video Eyewear product that will ship in the next few months.
If you think the iWear Wrap 920AV has cool factor, wait until you see iWear Flex 1080AV, due to ship in the Spring of 2011. Sorry I can’t provide a picture of this product because it’s still a closely guarded secret, but I can spill a factoid that came from a group of three future marketing geniuses at California Lutheran University.
iWear Flex 1080AV will be the worlds first high definition Video Eyewear product and will utilize the latest proprietary technological advancements in nanotechnology processors and flexible electronics originally developed for military applications.
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