New Pepsi Logo – 2008 Version

Prepare yourself for the marketing blitz. After twenty one years, PepsiCo is dumping a perfectly good logo and going with a whole new look. I really don’t see a need for this, but apparently PepsiCo marketing executives feel the move is required to capture more market share, It’s hard to imagine the risk and expense to make such a move.

The picture below shows major shifts in the Pepsi logo over time.

New logo on a can

For such a huge decision, I find no press releases regarding the logo change on PepsiCo’s website, not even on the Pepsi website. I did find a bit of information regarding the logo change on BevNet. Maybe the job is not complete yet and no press is good press. I see a couple Pepsi websites are not complete yet. Pepsi Bottling Group still has product pictures with the old logo as well as the delivery truck. Take a look under the products tab at Pepsi USA and you will only see 5 of 12 Pepsi products displayed with the new logo.

What I find most interesting is the amount of negative comments in blogs on the internet, search “new Pepsi logo”. These are probably mostly people who are resistant to change, but I do like the creativity of one blogger who posted his version of the new Pepsi logo and the inspiration for it.

Only time will tell if this was a great or really bad decision for PepsiCo. Either way, I am sure the marketing blitz will be coming soon and leaving slowly.